---
title: "Which brands will advertise during the Big Game? — The Big Game 2027"
canonical_url: https://betcrypto.now/events/which-brands-will-advertise-during-the-big-game-the-big-game-2027
status: live
trading_closes_at: 2027-02-15T04:59:00+00:00
total_volume_usd: 32426.45
venues: ["Kalshi"]
categories: ["Sports", "Soccer"]
prices_as_of: 2026-10-09T12:27:53+00:00
publisher: BetCrypto
data_api: https://betcrypto.now/api/v1/events/which-brands-will-advertise-during-the-big-game-the-big-game-2027
---

# Which brands will advertise during the Big Game? — The Big Game 2027

Live · $32,426 traded · listed on Kalshi

## About

A qualifying advertisement includes any commercial featuring the brand, sponsorship segments clearly identifying the brand (e.g., "This halftime show brought to you by..."), or branded content integration with prominent display. The ad must occur after kickoff and before regulation time (or overtime if any) ends. Stadium signage without dedicated airtime, pre-game ads, post-game ads, streaming-only ads, regional ads, and parent company ads without specific brand identification do not qualify. Co-branded advertisements with equal billing count as qualifying.

_From Kalshi's listing._

## Main market

| Outcome | Probability | Cheapest | Kalshi |
|---|---|---|---|
| OpenAI / ChatGPT | 92% | 98¢ on Kalshi | 98¢ |
| Amazon Prime | 89% | 92¢ on Kalshi | 92¢ |
| Disney+ | 86% | 98¢ on Kalshi | 98¢ |
| Gemini | 79% | 94¢ on Kalshi | 94¢ |
| Coinbase | 61% | 74¢ on Kalshi | 74¢ |
| DoorDash | 56% | 65¢ on Kalshi | 65¢ |
| Spotify | 28% | 38¢ on Kalshi | 38¢ |
| SpaceX | 25% | 29¢ on Kalshi | 29¢ |
| Temu | 22% | 31¢ on Kalshi | 31¢ |
| Zyn | 8% | 10¢ on Kalshi | 10¢ |
| Hims & Hers | — | 86¢ on Kalshi | 86¢ |
| Anthropic / Claude | — | 84¢ on Kalshi | 84¢ |
| Oakley | — | — | — |
| Grok | — | 70¢ on Kalshi | 70¢ |
| Nike | — | 73¢ on Kalshi | 73¢ |
| Liquid Death | — | 75¢ on Kalshi | 75¢ |
| Allstate | — | 98¢ on Kalshi | 98¢ |
| Jeep | — | 97¢ on Kalshi | 97¢ |
| Paramount+ | — | 49¢ on Kalshi | 49¢ |
| Base44 / Wix | — | — | — |

## Open on a venue

- [Kalshi](https://betcrypto.now/go/e/293189?via=md)

---

Probability is the cross-venue consensus (book midpoints, 0–100%). Venue columns are what buying costs there (the ask). Prices move constantly; re-check at the canonical URL or https://betcrypto.now/api/v1/events/which-brands-will-advertise-during-the-big-game-the-big-game-2027.

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